Distribution • 2 issues/year: Spring/Summer and Fall/Winter • 11,000 units per issue • 8,300 units direct mailed to the highest value, highest income Cape Cod property owners most likely to make home building/remodeling/improvement decisions. Distinct addresses. • Highest property values - residential/ voting property owners • Highest income established residential property owners • Highest income new property owners last 12 months • 775 units to waiting rooms • 325 units to leading industry businesses • 1,700 units via direct distribution to consumers making home building choices.
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